ABOUT URSUBSTANZ® - Founder Story

One afternoon, I was sitting alone in a café, reading through the writings of Dr. Stefan Lanka. Between the dense lines of theory and challenge, one word caught my attention: URSUBSTANZ. The primal substance. The root. The hidden structure behind everything visible. That word stuck with me. It felt like a seed — something fundamental yet forgotten. From that moment, the idea began to form: 
Could a brand exist using this word, is there any brands that exist with this word? I later found there wasn’t and thus URSUBSTANZ was born — not from a business plan, but from a solo reading session alone in a cafe. The first order of business: mushroom-infused coffee — designed to sharpen focus and restore presence, namely mushroom-infused coffee. 
Then came the mission: EXPAND, ELEVATE AND RAISE HUMANS LEVELS OF CONSCIOUSNESS. Ursubstanz. ORIGINAL SUBSTANCE.