ABOUT URSUBSTANZ®

From barista to biohacker — the founder of URSUBSTANZ spent four years moving between café roles while immersing in studies and literature on holistic wellness. In those early days behind the espresso machine — and through deep exploration of health, performance, and elemental wellbeing — a fascination with focus, energy, and the subtle chemistry of human potential began to take root. What began as an obsession with the perfect pour evolved into a deeper pursuit of mental clarity, cognitive enhancement, and holistic vitality — ultimately giving rise to the nootropic-infused apothecary and aesthetic-coded apparel that define URSUBSTANZ today. Our mission is simple: to create high-quality holistic supplements that we personally use, and to offer an aesthetic-driven range of clothing — with certain collections carrying deeper symbolic meaning.